GRADUATE PROGRAM

Magister Management

DIGITAL MARKETING (E-Business Etc.)

Dosen: Prof Ir Rudy C Tarumingkeng, PhD

Last revised: April 2023

LECTURE MATERIALS PPT/PDF PRESENTATION

0. Marketing - Ringkasan

1. Marketing: Kotler 3.0, 4.0, 5.0

2. Marketing 3.0

3. Marketing 4.0

4. Marketing 5.0

5. Introduction to Digital Marketing

6. Tipe dan Strategi Digital Marketing

7. Pemanfaatan Digital Marketing

8. E-Economy (dan E-Business etc.)

9. Social Media Analytics

10. Internet Of Things and Big Data Analytics

11. Contoh sukses

12. Inovasi dalam Marketing (Blue Ocean Strategy)

E-books

v Chaffey, Dave and Fiona Ellis-Chadwick (2019) Digital Marketing Strategy, Implementation and Practice

v Deiss, Ryan & Russ Henneberry 2017. Digital Marketing for Dummies

v Kotler, P, H. Kartajaya & I. Setiawan 2010. Marketing 3.0 From Products to Customers to the Human Spirit

v Kotler, P, H. Kartajaya & I. Setiawan 2017. Marketing 4.0 – Moving from Traditional to Digital

v Kotler, P, H. Kartajaya & I. Setiawan 2021. Marketing 5.0 – Technology

for Humanity

v Tarumingkeng Rudy C & Chandra Suwondo, 2017. Digital Marketing & Social Media Analytics

Related links (Websites):

Everything about Business, Management, Innovation, Creativity

Management Dictionary